Sachin Sharma — Performance Marketing & Growth
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Sachin Sharma
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Performance Marketing that compounds

Specialized in scaling e-commerce, retail, and subscription businesses through data-driven campaigns, advanced tracking, and full-funnel growth strategies across MENA and global markets.

Incrementality & Lift Geo Holdouts Acquisition & Retargeting Measurement & Tracking Offer & Creative Ops

Brands & Platforms

OSN
OSN+
Myntra
Zomato
Paytm
Housing.com
MPL
Circle (Kuwait)

Circle app icon source: Google Play. :contentReference[oaicite:1]{index=1}

Circle (Kuwait) — Grocery Delivery

Performance Highlights

  • 26% MoM order growth (Sep vs Aug) and 38% Circle order growth via offer codes (WOW4, GRAB4, SEP3), cart-abandon retargeting & fee-sensitive segmentation.
  • 1,575 incremental orders in 2 days through PN + WhatsApp orchestration.
  • Clean tracking: GA4, backend orders, Adjust & SKAN; Snapchat CAPI & TikTok App ID; daily/weekly/monthly trackers.
  • Creative: 50% OFF hooks improved CTR and WhatsApp push conversion.

Channels & Tactics

  • Acquisition & Retargeting across Meta, TikTok, Google (Search/P-Max/YouTube) & Snapchat
  • Experimentation & Incrementality — lift tests, geo holdouts, time-series counterfactuals
  • Offer & Creative Ops — coupon/price hooks, rapid concept sprints, audience × message mapping
  • Measurement & Tracking — GA4, Adjust/AppsFlyer, SKAN, Snapchat CAPI, TikTok App ID

Other Wins

OSN+ · OTT · MENA

Scaling subscriptions while lowering CAC

  • Geo holdouts + time-series counterfactual
  • Unified budget allocator
  • ~12% YoY UA; 30–40% CAC reduction (ASA/Snapchat)
Myntra · E-commerce · India

Profitable add-to-cart at scale

  • Audience × message matrix
  • Dynamic sets & creative sprints
  • 16% better CPS, 9% lower CPI, 10% CTR lift

What I Deliver (Performance Marketing)

Acquisition & Retargeting

Meta, TikTok, Google (Search/P-Max/YouTube), Snapchat & ASA — full-funnel account builds and scaling.

Experimentation & Incrementality

Lift tests, geo holdouts & time-series counterfactuals to prove impact and guide budget allocation.

Measurement & Tracking

GA4, Adjust/AppsFlyer, SKAN, TikTok App ID, Snapchat CAPI — clean event maps & server-side conversions.

Offer & Creative Ops

Coupon/price hooks, audience × message mapping, fatigue management, and rapid concept sprints.

Let’s build your next growth curve. Fractional leadership, audits, or hands-on execution.

Circle info & icon: Google Play; company site. :contentReference[oaicite:2]{index=2}

© Sachin Sharma — Performance Marketing & Growth

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